At Purple Leaf Communications, we help organizations connect data, systems, marketing activity, and customer touchpoints to drive measurable growth. Through customer intelligence, sales and marketing automation, analytics, and practical digital solutions, we help teams make better decisions, improve engagement, increase conversion, and operate more efficiently.
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Automatically running your sales and marketing campaigns to a highly targeted audience that is likely to convert is not only possible, it is essential to maximise your ROI. Sales and Marketing have traditionally been separated but an organisation with a 360 strategy for both disciplines at the micro level, will always have a competitive advantage.
A great sales process is predicated on lead management and prospect qualification. Marketing usually has a strong focus on creative communication content for all channels including social media and websites, but with non-sales targets and metrics such as likes, shares, follows, website sessions and visits. There is seldom a defined, continuous, link between sales and marketing.
The reality is such that a link can only be exploited by a deep understanding of sales/marketing funnel optimisation. Then by using automation to deliver relevant content, messages, and ads, based on a prospect’s location in the funnel, conversion can be maximised. Purple Leaf Communication has developed a framework and infrastructure that make this seamless for its clients.