During the nineteen-nineties while working at Allied Signal Aftermarket Europe (now Honeywell), Egbert Riley, Purple Leaf Communication’s principal, developed a huge appreciation for the use of data, statistical methods, and measurement systems as an important way to improve the bottom line of organisations. Before his MBA in Finance graduation date, Egbert was hired as a Product Manager for Europe, but was also drafted into a new corporate wide initiative at Allied Signal known as Six Sigma. In a company of 80,000 employees worldwide, and as one of only 80 Six Sigma Black Belts, Egbert measured, analysed, improved, and controlled processes in marketing, distribution, finance, accounting, and manufacturing throughout the company.

 

On return to his native Barbados, Egbert continued to use data in new and profound ways in his role as Manager for Marketing and Card Products at a Financial institution. In 2000 he incorporated Knowledge Oracle Inc. In 2007, On-Location Television was set up to offer retail businesses and financial institutions in-store and in-branch, branded video content, rotated based on association and other predictive models derived from their customer transaction information. The same year, Purple Leaf Communications was organised as an entity to exploit the relationship between media content and predictive analytics, through business development and data centric application development services that are based on true and tried analytics modelling. Clients have included, or continue to include, Sagicor Financial Corporation, Duty Free Caribbean, Cave Shepherd, The Government of Dominica, The Barbados National Housing Corporation, City of Bridgetown Credit Union, First Caribbean International Bank, The Royal Barbados Police Force, The Caribbean Centre for Development Administration, Caricard Card Services and others throughout the region.

 

In 2013 Purple Leaf Communications hosted the first predictive analytics conference in Barbados which was sponsored by the Caribbean Development Bank, Sagicor Life, the Nation Publishing, and RapidMiner.

 

Later, Egbert enjoyed a four-year stint as Head of Sales & Marketing at LIAT airline. This was the perfect laboratory to refine sales and marketing processes in line with analytics. LIAT was one of the few companies regionally with a large volume of online activity and offline transactions from both retail (passengers) and trade (travel agencies and third-party aggregators). Egbert was able to consolidate this data into an in-house marketing and sales decision support system. This system ploughed through tonnes of data automatically in order to individually target customers, recommend fares or seat inventory, and launch sales promotions.

Based in Barbados, Purple Leaf Communications Inc. (PLCI) is a data analytics firm providing solutions for risk management, customer relationship management, sales and marketing, and process optimization.

 

In 2020 we established a dedicated office in Barbados and data centre with twenty-four hour security and a two week back-up power supply.  PLCI takes data seriously and is ISO 27001 and 27701 compliant for information security and data privacy, respectively. Certification is expected within the first half of 2021