Loyalty Programs and Privacy

Sharing private information isn’t necessarily a bad thing and for some professions it is necessary. If your doctor has any chance of healing you, he must understand certain aspects of your lifestyle and medical history. An attorney must also rely.

Social Platforms – The Hotel Lobby of Digital Channels. Why you need an optimized website

Social platforms are like hotel lobbies. You can meet folks there, have interesting conversations, and wave to people you know who may be passing through. But that real estate isn’t yours. You’re limited as to what you can accomplish there..

Which content type…brand or sales?

I recently did an analysis of social media content from various businesses throughout the region and noticed a disturbing trend.  Very few have a decent balance of both brand activation and sales activation.  A company should have a mixture of.

I See You. I Hear You.

On arriving home from the office one afternoon recently, I was met at my gate by a police officer and noticed quite a large posse in the background.  He said he saw the security cameras installed around my home and.

How Much Would You Charge To Give Up Your Privacy?

Nothing in life is free.  It’s an old saying that is oh so true when it comes to the digital world. G-mail, Hotmail, Search Engines, Facebook, Instagram, even that Wi-Fi hotspot where you get an internet connection are not free.

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