Loyalty Programs and Privacy
Sharing private information isn’t necessarily a bad thing and for some professions it is necessary. If your doctor has any chance of healing you, he must understand certain aspects of your lifestyle and medical history. An attorney must also rely.
- January 27, 2021
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Social Platforms – The Hotel Lobby of Digital Channels. Why you need an optimized website
Social platforms are like hotel lobbies. You can meet folks there, have interesting conversations, and wave to people you know who may be passing through. But that real estate isn’t yours. You’re limited as to what you can accomplish there..
- November 17, 2020
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Which content type…brand or sales?
I recently did an analysis of social media content from various businesses throughout the region and noticed a disturbing trend. Very few have a decent balance of both brand activation and sales activation. A company should have a mixture of.
- October 17, 2020
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